Driving Change in Industry with Customers

In the 1990s, Shinhan Bank declared a second startup and retail revolution in response to the changes of financial autonomy. We were the first in Korea to introduce the concept of customer satisfaction (CS) through a new strategy of “Get Closer to Customers,” and we continued to install unmanned cash dispensers called “24/7 Any Time Money” to get closer to customers. We further strengthened our position as a financial group by launching new businesses, leasing and investment, and establishing financial IT subsidiaries, while entering the global market with new offices in Osaka, Tokyo, New York, London, China, and Vietnam to be a world-class bank.