Shinhan Financial Group

40 Years of Leading Golf Culture in Korea: Shinhan Donghae Open

The Shinhan Donghae Open is the oldest single-sponsor golf tournament
in Korea with the longest history and tradition.

When Korea's Favorite Sport Meets the No. 1 Financial Service Brand: Shinhan SOL Bank KBO League

Shinhan Bank's 8-year sponsorship to the KBO League initiated in 2018 and will continue until 2025,
making it the longest-running partner of the most beloved professional sport in South Korea.

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Shinhan Card as Title Sponsor of the New Handball League: Shinhan SOL Pay Handball H League

In November 2023, Shinhan Card became the title sponsor of the H League,
a newly launched handball league in Korea.

History of Shinhan Donghae Open

1981 A group of golf-loving Korean diaspora in Japan collaborated to create the Donghae Open Golf Championship.
1989 Changed its name to “Shinhan Donghae Open” with Shinhan SFG as a sponsor.
2008 Launched the “Share the Hope” Campaign for the underprivileged.
2019 Transformed into Asia's leading international tournament, as the first event to be tri-sanctioned by the Asian Tour, Korean Tour and Japan Golf Tour.

One of the Biggest International Golf Tournaments in Asia

The Shinhan Donghae Open, which marks its 40th anniversary this year, has contributed to the development of the domestic golf industry since its establishment in 1981 to develop Korean golf and discover outstanding players, establishing itself as an international major competition representing Asia.

In the future, we will strive to make the Shinhan Donghae Open into a festival that transcends golf tournaments and becomes one with true sharing and hope.

We aim to interact with baseball fans
through various baseball-related financial products and platforms,
and to grow with the KBO League by
providing benefits and enjoyment that only Shinhan can present.

To help handball become a popular winter sport that people love, we will contribute to the developments of the Korean handball league and handball in general.

Bold and Fearless: Shinhan Bank Sbirds Women's basketball team

As a professional basketball club in the Women's Korean Basketball League,
Shinhan Bank S-Birds is a six-time winner in a row, a first in domestic professional sports.

Record-breaking Six Times Winner in a Row

2004 Established the Shinhan Bank S-Bird Basketball Club
2012 Won the WKBL Regular Season and WKBL Championship six times in a low, a first in domestic professional sports.
2014 Relocated to Incheon
2022,2023 Advanced to playoffs

For Greater Heights,
S-Bird

Shinhan Bank has won six championships and two runner-ups, and also won the Korea-Japan W League Championship, which she participated as the champion of the WKBL, for the second consecutive year, promoting the status of Korean women's basketball.

In the future, Shinhan Bank's S-Bird Women's Basketball Team will make history in the name of Shinhan and contribute to the development of women's basketball through better plays.

S-Bird Official Website

SFG sponsors Seven National Teams: National Team

SFG will continue to support the national teams in fulfillment of its social responsibility
as a leading financial company in Korea and to promote nationalism through sports.