Group’s Mid- to Long-term Strategy
Strategic Goal
Shinhan Financial Group is pursuing a goal of building the ‘Number 1 Finance Brand in Korea by 2015’ in order to attain
it’s vision of becoming a world-class financial group by proactively coping with changes in the environment.
Group’s Mid- to Long-term Strategy
- Vision
- - World Class Financial Group
- Management Goal
- -Build Korea’s NO.1 Finance Brand(Pursue Customer Value Good Growth as Top Priorities)
- Management Strategy
- - Breakthrough(Secure the status of the ‘local best’ in core business areas)
- - Enhancement(Strengthen a Non-interest income portfolio)
- - Synergy(Generate customer-Oriented next-generation synergies)
- - Targeting(Build competiti-Veness in potential Strategic areas)
- Core Values
- - System of smart operations management
- - Next-generation human resources management system
- - "United Shinhan" Mindset
- - System of differentiated customer experience management
- - System of balanced risk – profit management
- Strategic Goal
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Shinhan Financial Group is pursuing a goal of building the ‘Number 1 Finance Brand in Korea by 2015’
in order to attain its vision of becoming a world-class financial group by proactively coping with changes
in the environment. This goal is an expression of our firm commitment to becoming the ‘Local Best’
in Korea and a world-class financial group by pursuing customer values and ‘good growth’ as top priorities.
To this end, we will strive to attain sustainable growth, stable profitability and top-level competencies. - 4 Key Implementation Strategies
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- · Secure the status of the ‘Local Best’ in core business areas
- · Strengthening of a non-interest income portfolio
- · Generation of customer-oriented next-generation synergies
- · Secure competitiveness in potential strategic areas
- 5 Key Implementation Strategies
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- · System of smart operations management
- · System of next-generation human resources management
- · ‘United Shinhan’ mindset
- · System of differentiated customer experience management
- · System of balanced risk – profit management